Is it about time sales changed?

Arun B.
2 min readFeb 23, 2021

Salespeople should be able to deliver a delightful experience in order to maximise revenue output

We started of as SDRs the initial goal was to fill the AEs calendar with meetings. Full of it. Why shouldn’t the AEs get perfect meetings? When you are constantly striving to perfect that messaging across the teams and team members, that is when you have scaled those hyperpersonalised messages.

Things to bare in mind

  1. Who are the accounts i should be targeting?
  2. What is the messaging that we need to focus on? Am i relevant?

You need to buy wins and not players. To buy wins, you need to buy runs. We are engineering to buy those runs. You need the right messaging to get the right runs.

Also, this is BDRappreciation week. In one of my previous jobs, one of my managers said…BDRs are those who put bread on the table.

I want to take a moment to thank all the BDRs out there. Its fun but its not easy. David here at Outplay once said, Sales is the toughest easy jobs out there EVER.

I could sell something while I am walking on my elliptical. But when times get tough, you gotta stay mentally strong. Keep the right mindset. Everything else will follow.

Thats all for today, see you guys next week!

Best!

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