I think, as salespeople, we are very similar to entrepreneurs, constantly experimenting to see what works. A sales rep is the CEO of his pipeline and sometimes not all factors are in your control when it comes to conversions. I think having a framework & embracing uncertainty can go a long way! And personally, I am always thinking of how to get better at building and maintaining my pipeline!
Here at Outplay, we have been constantly running a ton of experiments and doing all that research to
- Improve the efficiency of our conversions, from the top to the bottom of our funnel, at every stage
- Reducing the time it takes to source qualified sales leads
- Automating mundane tasks so that sales reps can let go of mundane admin tasks and focus more on the actual “selling”
I recently found a ton of benefit by utilising Linkedin,….. the right way. Consistently filling the top of my funnel was the only way to ensure Sales Qualified Opportunities came out of the funnel.
Truth be told, everyone has Linkedin but using best practices & exercising proven techniques can yield results that can sometimes just look like magic.
I am always curious to know the kinds of framework sales reps use to ride through occasional waves of uncertainty. If you love sharing your learnings, feel free to DM me or comment below and get on one of our video episodes at bdrexperiments!
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